These invitations were built in Canva for use by internal account managers, recruiters, and the consultant experience team. They were designed so that users could change content to fit their needs before the invites were either emailed or posted to social media.
These templates had to reflect the fall season without directly referencing Thanksgiving or Halloween. Users could change the invite details and/or photos to match their events, not the headlines. The white background was made to fit all fall events, while the black background was more closely aligned with a Halloween theme.
The geometric background of this design was chosen to keep the invite in line with the ongoing marketing campaign. The colors and floating coffee cup were selected to continue the campaign's playful and 3D themes while keeping the invitation in-brand and providing recruiters with something that would stand out on their social media feeds.
This template allowed recruiters to change the highlighted event type on the left side of the graphic to match the event they were hosting or participating in.
A new brand means new ways to push boundaries. Golf invitations were one of the most requested templates and were perfect for exploring different ways to use type and imagery inside the new brand guidelines.