Reaching Beyond the Blue

This overview was made to introduce the Dexian brand to new and existing clients.

The logomark on this front page was used in online media posts to tease the new brand before the big reveal. This piece carries that strategy by playing off of the mystery surrounding the mark. Keeping the name off of the cover allowed it to be dramatically revealed on the second page.

The internal pages give a synopsis of what the new brand stands for. The last page purposefully spaces out the company’s new, aspirational mission. It forces the reader to pause and allow the messaging to slowly soak in, mimicking the pace of the narrator’s speech on the LinkedIn teasers.

The Dexian Platform

This overview explains Dexian’s main lines of business: Staffing, IT Solutions, Federal Staffing and Solutions, and Talent Development. Illustrations were used as they most accurately fit the conceptual nature of these corporate areas. The cover introduces the illustrations for all four services and each page that highlights a service also highlights it’s specific illustration.

Business to Business Thought Leadership Series

This was the first in a new thought leadership series the company was piloting. The design for this piece is straightforward and to the point, mirroring the existing relationship between the company and the project managers and hiring directors they employed. In addition, this would be the layout template in the future, so it needed to consider that possible elements, like graphics, would be included in future expansions of the series.